Pixelux Entertainment, S.A. was founded in Geneva Switzerland in October 2003. The focus from the beginning was on video game art asset generation through advanced physical simulation. To that end Pixelux created a unique real-time material physics simulation technology called Digital Molecular Matter (DMM).
In 2006 LucasArts became Pixelux's first customer. The first video game with Digital Molecular Matter technology will be Star Wars: The Force Unleashed with an announced ship date of September 16, 2008.
The executive team of Pixelux is Mitchell Bunnell (CEO), Vikram Sohal (COO), Eric Parker (CTO), and Raphael Arrigoni (European Director).
Objective Interface Systems (OIS) is the sole distributer of Pixelux DMM technology for the Military and Aerospace markets.
Pixelux Entertainment, S.A. is a privately held corporation.
